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Branding

Here you will see a complete execution of branding from start to finish. Logo design, color palette selection, packaging, and web design are all included. In addition, I currently manage the website for the company's owner, which is linked throughout this page. 

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01

THE LOGO

I created this logo with bold simplicity in mind. The SXS TOOL (pronounced side by side tool) offers a simple solution to broken parts while off-roading, and I wanted the logo to emulate that simplicity. 

02

color palette

Selecting the perfect colors for a brand takes a lot of consideration. I intentionally chose these colors to reflect what the brand stands for - fun, adventure, and happiness. 

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03

packaging

I mocked up this packaging in Illustrator and then contacted a local printer for the final deliverables.

04

Website

I designed and continue to manage this e-commerce site via Wix. The client wanted a simple and easy-to-navigate website, and this accomplishes that. 

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© 2022 by Ellen DeYoung

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